Chris Cooney

Chris Cooney

Chief Executive Officer

Chris has stewarded the growth of Alliance Automation from its humble beginnings, in 2012, to a business with one of the largest industrial automation and electrical engineering teams in Australia.

Chris collaboratively drives a customer-centric company culture – integrity, strong ethics and a passion for excellence which are fundamental to the company’s success. Attracting the best engineers in the industry to join the Alliance Automation team and creating a culture that supports a high level of staff retention allows us to deliver on our commitments to our customers and develop long-term trusted relationships.

Chris has extensive industry experience across engineering delivery, engineering management, commercial management, and business development.

Connect with Chris on LinkedIn


Peter Bracken

Peter Bracken

Chief Financial Officer

Peter is a seasoned Finance Professional with over 25 years of experience garnered in senior finance roles across the construction, renewables, energy, logistics, property, education, and professional services industries.

Peter has led the finance and treasury functions of the Alliance Automation business for over 5 years through times of significant company growth. Peter’s core competencies include financial reporting, audit, cash-flow and capital management, business analytics, internal controls, change management and due diligence.

Connect with Peter on LinkedIn


Jai Shaw

Jai Shaw

General Manager – Delivery

Jai is an experienced Professional Engineer with over 25 years of implementing and managing Automation projects across water, mining, energy, infrastructure and heavy industry manufacturing.

 
 
Connect with Jai on LinkedIn


Ashley Massie

Ashley Massie

General Manager – Operations

Ashley is a business leader with over 25 years of industry experience across engineering, project, resource, operations and commercial management. With proven experience in leading successful multiple discipline engineering teams and skilled in developing business and operational process improvements.

 
 
Connect with Ashley on LinkedIn


Matt Griffiths

Matt Griffiths

Executive Technical Advisor

Matt was the original owner and founder of Alliance Automation in 2010, prior to the Telstra Purple acquisition in 2022. He has over 25 years of experience in delivering some of our most complex major projects to Australian industry sectors.

Matt is known for his drive and passion for delivering innovative value-adding solutions and services to our customers. He is respected by our customers and staff alike for his hands-on approach to the business and exceptionally high level of customer and employee engagement.

Connect with Matt on LinkedIn